Strategy for #hashtag - FB since 2013
- makes your post linked to a #topic
- may create trending topics, if becoming viral
nobody can control, but the crowd, we the people
not case sensitive
use few bc readability (special characters Leet or 1337speak for elite insiders)
FB links also tags from linked accounts to twitter, instagram... and will create API, trending, insights tools...
stats/analytics
www.topsy.com/analytics?q1=prostitution ... &via=Topsy
www.tweetReach.com/reach?q=prostitution
www.hashtags.org/analytics/prostitution/
ranking
social impact measuring: tweets, retweets and @replies (cf. reach, impressions)
can be analysed geographically
http://users.humboldt.edu/mstephens/hate/hate_map.html
Strategy
1.) either
- create your own #sexwork community with new tag
(community building)
find followers/subscribers
used as backchannel in live events e.g.
www.twitter.com/#DALV13 #swff ...
use for promotion and categorisation
avoid synonyms, create uniqueness (brand, campaigning)
how to choose your tag
http://t3n.de/news/hashtag-how-to-48946 ... e-hashtag/
create a digital on-screen graphic (DOG, branding; use colour or CamelCase StudlyCaps medial caps for readability and memorisation)
2.) or
- influence the general discourse on #prostitution with existing tag
(act up, information activism, talk back)
reactive crisis communication, non-violent communication
don't care about the haters, but give arguments to the uninformed. let sex workers have a say
hijack tags of the prohibitionists #bashtag
create fake @celebrity on twitter
- mix 1.) & 2.) in one post
- express emotion or humour #getlaid (micro meme)
- ...
___
http://en.wikipedia.org/wiki/Hashtag
marketing hierarchy of tags
http://i2.wp.com/www.futurebiz.de/wp-co ... .53.05.png
Recommending #-Tags in Twitter
2011
http://ceur-ws.org/Vol-730/paper7.pdf